We know that when we eventually get the green light to re-open salons, there will be a period of adjustment – some restrictions will undoubtedly still be in place, while salon owners will be forced to establish how to work around the new normal.
In response to this, Dermalogica has announced new measures to help salon owners and professional skin therapists reopen their businesses when the time is right in their local markets.
Developed in accordance with Dermalogica’s professional-grade standards, and with the safety of staff and consumers as top priority, the new measures include:
- Dermalogica Principles for Enhanced Service Safety, a set of directives such as maintaining physical distancing by staggering appointments and limiting entrance; wearing masks in common areas and masks and face shields during treatments; hand sanitisation, handwashing, and sterilisation; as well as requirements for laundering and retail testers.
- Detailed safety protocols that address specific touchpoints such as pre-appointment screening; client arrival and departure; retail and common-area floor services; treatment room sanitation; protective wear, and more.
- Clean Touch Certification, awarded to skin therapists who complete free online training on the key principles and enhanced protocols. Upon completion, skin therapists will earn a certificate recognizing them as Clean Touch Certified, which they can display in their salon, treatment room, or website.
Dermalogica’s principles go beyond what is legally mandated but should not replace state board or local authority regulations.
“As science progresses, we will surely need to loosen or tighten the safety precautions,” states Dermalogica Global CEO Aurelian Lis. “What counts is that we have defined the most appropriate steps now so that the industry can embark on the changes necessary to make facial skincare services a reality. With big business focused on digital or sitting it out, skin therapists are not willing to give up on the important industry of human touch and connection.”
Dermalogica Australia Director of Eduction, Emma Hobson states “We hear banded around that “our industry will never be the same again”, and true in point it won’t. The customer journey, expectations and attitudes to what we do and how we deliver our services are new, how we intend to keep our clients as well as our staff safe, how we will work within our local communities to ensure everyone has the opportunity to remain in business by being responsible citizens is our ‘new clean future’.”
“We are excited at the prospect of getting back to work, getting ‘back in touch’ with our customers whom we have missed and who have missed us. But are you ready? Are you armed with the knowledge to know what the best practices and requirements of hygiene and customer care are? Dermalogica has always led the way in education, providing the benchmark of industry standards, and we now lead the way with our new on-line training course ‘clean touch certification’. Being clean touch certified and practising the 12 principles laid out provides clients with the reassurance and trust they need to resume their treatment services with you in the cleanest, safest environment possible.” says Emma.
Visit the #BEAUTYSTRONG hub at www.professionalbeauty.com.au/beautystrong/
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